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Jay has teamed up with Microsoft’s Bing search engine to create an interactive game in support of the upcoming release of his book DECODED. Details after the jump.

Multi-platform search experience and interactive game delivers one of the boldest book launches in history

In his first book, DECODED, pop culture icon JAY-Z describes the hidden meanings behind some of his most provocative songs and provides a highly personal narrative of the culture that so powerfully shaped his life and art. But some stories are bigger than the printed page.  Bing, the decision engine from Microsoft, is launching a multi-platform search experience and interactive game to help people decode JAY-Z’s life and lyrics. JAY-Z’s words will be taken a step further, allowing fans to use Bing and decide how to find the very locations that inspired them.

Every single page of JAY-Z’s book will be released to the public before the book is in stores, with pages physically placed in locations related to their specific content. The immersive journey will take players from the projects in the Brooklyn neighborhood where JAY-Z grew up and the London streets where he found inspiration, to the building of his empire in Manhattan and beyond. Fans physically in those locations and those playing online with Bing will be offered never-before-experienced insights into JAY-Z’s highly personal process. In addition to high profile media placements around the world, DECODED‘S three hundred pages will be appearing in places and on objects that have never before been used as advertising. From pools and pool tables to bronze plaques and high-fashion clothing racks; a variety of unexpected surfaces will become the canvas for JAY-Z’s art.

And it will be up to fans to decide how to find these pages using Bing. Online, fans will find a one of a kind search experience built on Bing technologies and will be able to walk the streets that JAY-Z walked and use Bing to search and decide how to decode his life and lyrics at every turn. The immersive online experienceutilizes multiple facets of Bing, including Bing Maps and Bing Entertainment, to give fans full access to the stories behind JAY-Z’s songs . Over the course of a month, fans will come together as a community to compile DECODED online before it hits bookshelves.

Over 300 pages to decode, located via 600 unique traditional, non-traditional and digital advertising placements  in 15 locations around the world and in Bing Maps, 200 prize winners, one grand prize winner and the unveiling of DECODED – all in the next 4 weeks.

How It Works

Produced by creative agency Droga5, the game launches on October 18th and five to ten new pages fromDECODED will be unveiled each day, until the contest ends on November 20th. Players of the game answer clues to find the DECODED pages in the online game experience at Bing.com/jay-z, or in-person by locating the clues in NYC, London and beyond. Any player who locates a page online, or in-person (by texting unique game codes from the page) is entered into a drawing for a prize: the specific page they’ve located, signed by JAY-Z. All participants will be entered for a grand prize: two tickets to JAY-Z and Coldplay in concert in Las Vegas on New Year’s Eve.

DECODED is on sale November 16 from Spiegel & Grau, an imprint of the Random House Publishing Group.

Be part of this bold new chapter at bing.com/jay-z.

Spotted: Jay-Z.com

Rapper To Co-Host Charlie Mack Event
2:00PM ET July 21, 2010
Contributor : Hip Hop Blog Staff
A Rocky Williform Company

Charlie Mack, a longtime business associate of actor/rapper Will Smith, has held the annual ?Charlie Mack Party 4 Peace Celebrity Weekend? for the past seven years, to help stem the ongoing violence in Philadelphia and its surrounding communities. This year, he’s getting a little help from rap superstar T.I.

T.I. will be co-hosting this year’s event, which takes place from July 23-25th in Philly. Comedian Kevin Hart, actors Terry Crews, Essence Atkins, Faison Love, reality star Sheree Whitfield, and rappers Doug E. Fresh and Heavy D are also slated to appear.

Mack issued a statement regarding the event. “As a native Philadelphian, I wanted to provide young people with a vehicle to interact with today’s entertainment industry actors/actresses and professional sports players, however, it was after the loss of my two brothers that I saw an even greater need to create a fundraising benefit to assist anti-violence organizations.”

T.I. starred in the film ATL, which was produced by Mack and Will Smith. ]]>