Jay has teamed up with Microsoft’s Bing search engine to create an interactive game in support of the upcoming release of his book DECODED. Details after the jump.

Multi-platform search experience and interactive game delivers one of the boldest book launches in history

In his first book, DECODED, pop culture icon JAY-Z describes the hidden meanings behind some of his most provocative songs and provides a highly personal narrative of the culture that so powerfully shaped his life and art. But some stories are bigger than the printed page.  Bing, the decision engine from Microsoft, is launching a multi-platform search experience and interactive game to help people decode JAY-Z’s life and lyrics. JAY-Z’s words will be taken a step further, allowing fans to use Bing and decide how to find the very locations that inspired them.

Every single page of JAY-Z’s book will be released to the public before the book is in stores, with pages physically placed in locations related to their specific content. The immersive journey will take players from the projects in the Brooklyn neighborhood where JAY-Z grew up and the London streets where he found inspiration, to the building of his empire in Manhattan and beyond. Fans physically in those locations and those playing online with Bing will be offered never-before-experienced insights into JAY-Z’s highly personal process. In addition to high profile media placements around the world, DECODED‘S three hundred pages will be appearing in places and on objects that have never before been used as advertising. From pools and pool tables to bronze plaques and high-fashion clothing racks; a variety of unexpected surfaces will become the canvas for JAY-Z’s art.

And it will be up to fans to decide how to find these pages using Bing. Online, fans will find a one of a kind search experience built on Bing technologies and will be able to walk the streets that JAY-Z walked and use Bing to search and decide how to decode his life and lyrics at every turn. The immersive online experienceutilizes multiple facets of Bing, including Bing Maps and Bing Entertainment, to give fans full access to the stories behind JAY-Z’s songs . Over the course of a month, fans will come together as a community to compile DECODED online before it hits bookshelves.

Over 300 pages to decode, located via 600 unique traditional, non-traditional and digital advertising placements  in 15 locations around the world and in Bing Maps, 200 prize winners, one grand prize winner and the unveiling of DECODED – all in the next 4 weeks.

How It Works

Produced by creative agency Droga5, the game launches on October 18th and five to ten new pages fromDECODED will be unveiled each day, until the contest ends on November 20th. Players of the game answer clues to find the DECODED pages in the online game experience at Bing.com/jay-z, or in-person by locating the clues in NYC, London and beyond. Any player who locates a page online, or in-person (by texting unique game codes from the page) is entered into a drawing for a prize: the specific page they’ve located, signed by JAY-Z. All participants will be entered for a grand prize: two tickets to JAY-Z and Coldplay in concert in Las Vegas on New Year’s Eve.

DECODED is on sale November 16 from Spiegel & Grau, an imprint of the Random House Publishing Group.

Be part of this bold new chapter at bing.com/jay-z.

Spotted: Jay-Z.com

Integer1 – A Thousand Words Album Launch
The launch of the debut album by Integer1 from After Hours, Certified Wise and Crackhouse Crew.
Performing on the night will be:
Integer, Kolaps & Jugular
DJ Staen 1 (3x Australian DMC champion)
Koolta & PT
Chris Bass
Train

Hosted by 2Biz & Jekl
$10, 18

Incoming search terms:

• integer1 a thousand words

On March 27th in Melbourne’s Espy Gershwin Room, Australia’s #1 Hip-Hop producer M-Phazes brought together some of Australia’s finest emcee’s and performers to help him launch his debut album Good Gracious and allaussie hip hop were lucky enough to be there.
Drapht, Phrase, Pegz, Illy, Muph with Candice Monique, Mantra, 13th Son, Dialectrix, Delta, Nine High, Haunts, a full band, mini choir and even a marching band made up the 35

The new Mata & Must 7?  Skills Don’t Pay / Business In Tracksuits is here. The launch for the 7? vinyl will feature One Sixth, Fluent Form, Maundz, Maggot Mouf, Dekoda, Full Spectrum, Vince Van Go and Papercutts. All this Saturday July 31, at The Birmingham. Free entry before 10.30/$5 after.

Grab a copy of the new 7? at www.pangproductions.com.au or grab it from iTunes…with the instrumentals.

Tracklist:
A. Skills Don’t Pay
B. Business In Tracksuits.
Produced by Mata & Must. Cuts by DJ Wasabi.

« Recon – The Beatnik EP

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After supporting some of the biggest names in hip hop, the guys have decided to put together a little launch party for the new album, The Vortex (out now on UKNOWHO Records), along with some of their friends who happen to be featured on the album, not to mention a surprise international guest.

The Vortex has been receiving great reviews from Triple J to Fresh FM and even from Onion to name a few. The Vortex is even being considered by some as the best Australian Hip Hop album of 2010 to date. (We have our review coming soon!) If you think that’s good, then you are in store for one of the best live shows you will see. With Despair behind the wheels of steel, and Dialect manning the mic, it is sure to be one of the biggest, and best nights out you will have for some time.

To help rock the crowd and keep the dancers dancing, and the drinkers drinking, the guys will be supported by some of Adelaides best and brightest, including Social Change, Motion, Alter Reign and others… Oh and did we say a surprise international guest?
Come join us as we take over Rocket Bar on Friday August 7, with a night we know you won’t forget.
Strictly limited capacity, so don’t miss out and get there late. 18

Incoming search terms:

• Dialect and Despair Vortex buy

Big Village is an independent record label representing the new wave of Sydney’s finest Hip Hop artists.  Tired of jostling for recognition as individual groups, Big Village artists came together to forge a joint identity and carve out new opportunities on their own terms. To celebrate the label’s formation, they will be throwing a massive launch party at the Sandringham Hotel on Saturday August 7th.

Performing on the night will be the full Big Village stable, consisting of Daily Meds, Loose Change, True Vibenation, Tuka (Thundamentals), DJ Max Gosford, DJ Morgs and hosted by Jeswon.  The label was founded by the artists it represents and members of all the groups contribute their expertise to the running of the organisation.  With True Vibenation, Loose Change and Daily Meds already having released projects under the Big Village banner, 2010 will continue to see more high quality releases from the BV stable including a Big Village mixtape and debut solo albums from Tuka (Thundamentals) and Ellesquire (Loose Change).

The night will be presented by Freshly Squeezed, Newtown’s monthly dose of quality live hip hop entertainment. Now in its fourth month at the recently renovated Sandringham Hotel, the night is building a reputation as a new home for the Sydney hip hop community and has been host to a slew of exciting NSW and interstate acts and enthusiastic and diverse crowds.

Sat 7th August - Sandringham Hotel, 387 King St Newtown8pm $10 - Tickets available from Moshtix

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