Busta Rhymes Partners With Google
”I’m So Proud of This Alliance”
1:30PM ET November 17th, 2011
Contributor : Stephen Willis
A Rocky Williform Company
On the heels of his joining Cash Money Records, rapper Busta Rhymes has announced a partnership with Google Music to exclusively release his new single “Why Stop Now” which also features Chris Brown. His new album, E.L.E. 2: End of the World, through the platform.
“The experience has been extremely refreshing. I’ve been recording music professionally for 20 years this year. We put out my first album in ’91 with my first group, called Leaders of the New School, so in 2011, 20 years later, the same routine absolutely becomes redundant,” he said. “When you have the opportunity to be a part of something (pauses) It’s always great to be a part of something new, but it’s a whole other different dynamic and anxiety when you’re a part of the new revolutionary, groundbreaking turning point and shift in a climate for the world. Like, this isn’t just for music, this is for the world. It’s a statement.”
“[B]eing part of something like that is a milestone, and a turning point for me in my career. It says so much in so many different dynamics. I’m so proud of this alliance and this union and just being a part of the most powerful search engine in existence, and the fact that they are making such a conscious effort to provide and facilitate a platform for artists that gives us the empowerment and the strength for being that much more independently driven. It just really does a lot for the faith of the future of the music, not just creatively, but professionally.”
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